![]() ![]() ![]() ![]() In Le Cuisinier François, the first book written on French cuisine, la Varenne introduced Béchamel sauce, bouquet garni, and the use of roux for thickening soups and sauce. By the 17th century Pierre Francois de la Varenne, presiding over the kitchens of Louis XIV, established haute cuisine (high cooking), which rejected heavily spiced foods popular during medieval times in favor of natural flavors and fresh foods. French cooking began its ascent during the Renaissance movement of the 16th century when Caterina de Medici married the future king of France and brought her Italian chefs and the traditions of fine food and dining to the royal courts. France is among its main markets.The cuisine of France is a deeply embedded cultural tradition rich with history. This company, whose mobile apps sell Chinese products at cut-rate prices, did not start from Russia, but it was founded in 2016 by Russian entrepreneur Ilya Shirokov. The international successes of JOOM are also noteworthy. While focusing mainly on China-to-Russia sales, market leader AliExpress Russia (a joint property of Alibaba, Mail.Ru Group, Megafon and sovereign fund RDIF) also provides Russian merchants with international sales opportunities. However, Ozon, which made a triumphant NASDAQ IPO in late 2020, has no in-house logistic infrastructure outside Russia. Wildberries reported total sales of more than $6bn in 2020 (up from $3.3mn in 2019, according to DataInsight).Įmerging outbound e-commerce Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. While cross-border sales to Russia account for several billion US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the US, Israel and other countries. The Russian e-commerce company also operates in Poland ( since January 2020), Slovakia ( since May 2020) and Israel ( since December 2020). In addition to Russia, its home market, Wildberries currently serves several countries of the former Soviet Union: Armenia, Belarus, Kazakhstan and Kyrgyzstan as well as Ukraine, where it launched operations this past September (via its Polish subsidiary). Thanks to local logistics partnerships, Wildberries provides home deliveries by courier in the three countries, as well and pickup point deliveries in France and Spain, with 2,500 and 1,900 pickup points respectively, as reported by Russian publication Retail & Loyalty. “We offer a large assortment of items from various manufacturers, from famous global brands to small local businesses, and we are open to partnerships with entrepreneurs from all countries” Vyacheslav Ivaschenko, director of development, was quoted as saying. ![]() Through localised web and mobile interfaces ( France, Italy, Spain), online shoppers from these three countries can access more than four million products from some 40,000 brands - from fashion items, to electronic and household appliances, to books, to sports items, to cosmetics and more, reports East-West Digital News (EWDN). In late February Wildberries, the number one Russian e-commerce company, launched in three new EU countries: France, Italy and Spain – just weeks after its debut on German soil. ![]()
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